Privacy Policy

PRIVACY POLICY
Effective Date: December 1, 2025
This Privacy Policy describes how Light Up Wedding Photography LLC ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make an inquiry through our website, www.lightup.photo (the "Site"). We are a wedding photography business based in Lake Wales, Florida.

1. Information We Collect
We collect several types of information from and about users of our Site:

A. Information You Provide to Us (Voluntary Submission)
This is personal data you provide when interacting with the Site, typically via contact or inquiry forms. This may include:

Contact Data: Your name, email address, and mailing address.

Wedding Details: Your wedding date, venue, budget, and any other notes or details you include in a message.

Financial Data: Information related to payments for retainers or services (though actual credit card processing is typically handled by a secure third-party processor).

B. Information Collected Automatically (Usage Data)
As you navigate the Site, we may use automatic data collection technologies (like Google Analytics, cookies, and server logs) to collect:

Usage Details: Information about your computer, internet connection, IP address, operating system, browser type, and the pages you visit.

Tracking Data: Dates and times of visits, time spent on pages, and referring website addresses.

2. How We Use Your Information
We use the information we collect for the following purposes:

To Respond to Inquiries: To communicate with you and respond to questions or requests submitted via our contact forms.

To Provide Services: To fulfill our contractual obligations, including scheduling, communication, payment processing, and delivery of photographic services (e.g., sharing your final gallery).

For Marketing and Communication: To send you updates, newsletters, or promotional information about our services (you may opt-out at any time).

To Improve Our Website: To analyze site usage, troubleshoot issues, and enhance the user experience and functionality of our Site.

For Legal Compliance: To comply with legal obligations, enforce our terms of service, and protect the rights and safety of our business and our clients.

3. Disclosure of Your Information
We do not sell or rent your personal information to third parties. We may disclose your personal information in the following circumstances:

Service Providers: We may share data with trusted third-party service providers who assist us in operating our Site, conducting our business, or serving our clients (e.g., website hosting, secure online gallery providers like Pixieset or Pic-Time, email marketing platforms, and payment processors like Stripe, Square or PayPal). These parties are obligated to keep your personal information confidential.

Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with legal processes (like a subpoena or court order), or to protect and defend the rights or property of Light Up Wedding Photography LLC.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the successor entity.

4. Cookies and Tracking Technologies
Our Site may use cookies (small data files placed on your device) and similar tracking technologies to enhance your experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of the Site may not function properly.

5. Security of Your Data
We implement commercially reasonable technical and organizational security measures to protect your Personal Data from unauthorized access, use, or disclosure. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

6. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

7. Links to Other Websites
Our Site may contain links to other websites (such as vendor partners, venues, or social media). We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Florida Information Protection Act (FIPA)
As a business operating in Florida, we are committed to complying with the Florida Information Protection Act (FIPA). FIPA requires us to implement reasonable security measures to protect your personal information and notify affected individuals without unreasonable delay (and within 30 days) following a determination of a data breach.

9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
By Email: hello@lightup.photo